Businesses that evolve as new opportunities open up are more likely to thrive in the data-driven economy. You need a software partner that can efficiently adapt your data processes as your business evolves.
We help companies manage, understand and grow data assets.
Vehicle Damage Management
A franchise business model has its advantages, but in some cases head office has limited control over how owners apply business processes. Implementing a data process management tool which reduces user input variability results in more consistent and controlled business outcomes.
By applying this principle in Avis Van Rental with regard to vehicle damage processing, accurate information is now continuously provided to head office by all fleet owners across all their renting stations. This opened new opportunities to accurately compare renting stations and pick up on trend anomalies which were previously hidden in inconsistent and inaccurate data.
Call Center Automation
The success of call center operations can be tracked by three measurables: accuracy, efficiency and amiability. With the successful implementation of a fully automated data process both accuracy and efficiency spiked, as for amiability or friendliness, a little bit of sweet culture goes a long way.
When processing 100s of outgoing customer research calls daily, MRM Support has to ensure the highest level of accuracy is maintained while managing the efficiency required to process large volumes of information. With an end to end data automation solution MRM Support can now track the details of every interaction, from the point where data is shared by the customer up to fully customizable real time reports.
In-Field Data Capturing
Managing a group of off-site employees and getting all agents to consistently file accurate reports is a daunting task. By implementing a powerful and accessible data capturing tool, and presenting business insights on live dashboards, both the day to day operations and reporting was simplified.
In order to better develop a strategic marketing advantage, Sony Mobile needed to gather high volume data from all mobile operator channels and in-store insights from in-field sales agents. MRM Tech deployed a flexible data capturing solution to track agent participation, manage sales target communication, gather in-store marketing insights and pipeline data from all mobile operator channels to provide a single validated source of sales performance and stock levels in almost 1500 cellular stores.
Market Research Data Automation
Qualitative market research delivers excellent in depth market insights, but can be time consuming and error prone when done manually. The implementation of a data process to fascilitate data capturing and reporting operations, provided quality and reliable analyses, faster.
The Consumer Psychology Lab conduct extensive interviews with Lexus South Africa customers and needed a reliable system to speed up their process - from the interviews being done through to the final analyses and reporting provided for both Lexus South Africa and individual dealerships. A solution was delivered which fascilitates the interview process and post-interview categorisation, the management of interviewers and dealerships, and provides interactive reporting on customer experience trends down to dealership level.